George and Albert decide to distribute Juanita’s Menudo in cans to supermarkets.
The family acquires Pico Pica Brand of hot sauce and taco sauces.
Serving authentic Mexican soups at home becomes easier than ever!
A new generation of the De la Torre family, Mark, Gina, and Aaron, assume leadership of the family business.
What are you waiting for?
Juanita's introduces a new product to the Menudo family: Extra Hot Menudo.
When you join Juanita’s family, you share in her tradition of preparing authentic Mexican meals that the whole family will love.
Make something new tonight with Juanita.
To enjoy Mexican food is to enjoy life.
Juanita’s family exists to celebrate life and Mexican traditions with delicious soups, hominy and meat sauces.
We love menudo and make it the traditional way, simmering our beef bone stock for 12 hours. We introduced the first and original Mexican Style Hominy!
The legacy of Juanita’s is our love of all that is Mexican: our traditions, our culture, our family, and, above all, our food!
Juanita’s passion for introducing the flavors of Mexico to the United States is a legacy that has endured for more than seventy years, and will continue for many generations to come.
Vision
Create the best Mexican-inspired flavors conveniently available for everyday enjoyment.
Mission
Build upon Juanita’s heritage through sustainable growth and innovation for our families and yours.
Company Values
- Integrity
- Collaboration
- Ownership
- Respect