Juanita’s Story


Our tradition begins

We celebrate the culture and taste of Mexican cuisine in everything we do. Our authentic homemade flavors are the center of family memories created and shared around a bowl of menudo, pozole, and albondigas during De La Torre family dinners. This is Juanita’s, and you are part of our family.

Our Founding Family


In the 1950’s, the De La Torre family was ahead of its time. They created a recipe for menudo that Mexicans and Mexican-Americans in California celebrated for its homemade taste and convenience. Enjoying delicious, home-style menudo for everyday meals and special occasions became easier than ever!

This family recipe has been passed down through three generations of the De La Torres, each dedicated to the family’s mission of sharing the best culinary traditions of Mexico. Over the years Juanita’s has grown and flourished, creating authentic Mexican soups and dishes. Juanita’s menudos and hominy are now the #1 brands in the United States.

Our Working Family


Juanita’s understands that happy employees make its products taste better. The De La Torre family has cultivated an environment that encourages comraderie, loyalty, and professional growth. In fact, many of its employees have been with the company for more than 45 years. The family environment makes it a place where people want to stay for their whole career.

Your Family


Experience for yourself what other families have known for decades: having Juanita in your kitchen makes everything easier. She will help you prepare quick home-style meals, simple enough for every day and special enough for a celebration.

Join the Juanita’s family, and fill your house with the warmth and happiness that comes from a delicious and convenient meal shared with the people you love.