National Menudo Month 2020

Juanita’s celebrated National Menudo Month in the month of January with fans in Los Angeles, Phoenix, Houston and Dallas. Fans enjoyed the Menudo Tradition by visiting our mobile tour stops, community events and radio remotes.   Juanita’s partnered with local radio stations for fun promotions, prizes and concert ticket giveaways.

Los Angeles

In partnership with La Raza 97.9 FM, two lucky winners from Los Angeles won a VIP flyaway package to the Día de la Banda concert in Las Vegas on January 24th. We also celebrated with on air Menudo Mondays, radio remotes at local grocery stores and on air consumer giveaways.

Phoenix

In partnership with La Tricolor 103.5 FM, ten lucky winners received a pair of tickets to see Larry Hernandez, Codigo FN and Luis Coronel in concert on Feb 15th.  Carla Soto DJ “La Plebe” joined the fun and gave away Juanita’s gift baskets on air while local radio remotes were held at Food City stores.  We really enjoyed the festivities and engaging with consumers through sampling, promotional items, product and gift card giveaways.

Houston

In collaboration with Univision, ten lucky winners received a pair of tickets to a Private concert on February 26th at Univison’s Uforia Lounge, featuring Los Rojos.  In addition to radio remotes and on air giveaways one winner received a house party for 20 of their family and friends with lots of Juanita’s menudo, pozole and all the fixings!

Dallas

In collaboration with Univision, ten lucky winners received a pair of tickets to a Private concert on February 27th at Medusa Dallas, featuring La Maquinaria Norteña and Los Compas.  In addition to radio remotes and on air giveaways one winner received a house party for 20 of their family and friends with lots of Juanita’s menudo, pozole and all the fixings!